Task 1

 TASK 1: INDUSTRY: Research Dennis Publishing UK

Brief history of Dennis Publishing UK

Dennis publishing was created by publisher and entrepreneur Felix Dennis in Fitzrovia, London. Dennis identified a gap in the publishing market, computers. From this, Dennis then launched and acquired a series of computer titles, such as Hi-Fi Choice, PC Pro, and Personal Computer World magazines. This resulted in Dennis Publishing becoming the United Kingdom's leading technology publisher.

In 1995, Maxim was launched. This was a title that originated from the back of a beer mat, and soon became the world's biggest, bestselling men's lifestyle magazine and global brand. Dennis acquired what is now Dennis' flagship brand 'The Week', in 1996. Soon after, the company published some of the biggest titles on the newsstand from all categories, from Mac User to Poker Player.

Now, Dennis is one of the most dynamic media companies in the UK. It is the 6th largest consumer magazine publisher, which grew from a traditional print publisher to an award winning, multi platform media company.

Dennis publishing possesses over 30 brands, and operates in 'four areas of excellence': Current Affairs, Technology, Automotive and Lifestyle, reaching an audience of over 50 million. 


Facts and figures of Dennis Publishing 
  •  The magazine publisher has been selling new and old cars via its website 'Buyacar' for the last 18 months.
  • In 2016, Dennis made £15 million ($19 million) in commerce revenue — money that simply wasn’t there a year prior. This year, commerce revenue is up 60 percent from the same period last year, making it the fastest-growing area of the business.
  • Today, Dennis is one of the most dynamic media companies in the UK. As the 6th largest consumer magazine publisher, Dennis has transformed its business from its traditional print publishing roots to a true multi-platform, award-winning media company, with a group turnover of over £130m 
  • The company's portfolio of over 30 brands operates in four areas of excellence: Current Affairs, Technology, Automotive and Lifestyle, reaching over 50million unique users and selling over 2.5million magazines every month.

Links to Dennis Publishing

https://www.instagram.com/lifeatdennis/  

https://twitter.com/DennisUK   

https://www.facebook.com/LifeAtDennis/

https://www.dennis.co.uk/


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